Hey! Welcome to Paws off Beauty!
If you’re here, I’m sure you’re a beauty and animal lover like me.
I created Paws Off Beauty as a resource for cruelty-free beauty. I think it should be easy to shop in-line with your ethics. My goal when starting Paws Off was to create the most comprehensive cruelty-free shopping guides I could.
I am an advocate for cruelty-free standards across the board in the beauty and skincare industry. That means that I believe that the practice of using animals for testing beauty products should be banned globally.
My mission here at PawsOffBeauty.com is to celebrate all of the awesome cruelty-free ethical beauty brands that are changing the industry for the greater good.
I thought what if I went through all the beauty brands Sephora, Ulta, Amazon, and drugstores offered and organized them? That would make shopping and quick referencing SO MUCH EASIER.
And that’s where I started. I compiled the biggest list of cruelty-free beauty brands I could and then started sifting through them.
I cross-checked and referenced Sephora China, Leaping Bunny’s Trusted Brand list, and NAVS Cruelty-Free Shopping List. As well, I reached out to brands directly.
Along with the shopping guides, you’ll also find reviews, lists, roundups, and more. Want to see something in particular? Drop me a line or leave a comment!
Why Cruelty-Free Beauty?
Animal testing is cruel, barbaric, inhumane and unnecessary, especially in this day and age. While I believe that beauty companies do have an obligation to provide safe products for consumers, testing on animals is NOT the way to do it.
Animal testing in the cosmetic industry typically involves testing with the sole purpose of harm.
Animals are used to test the safety threshold of an ingredient or product. In other words, an ingredient or product is forced upon an animal until it causes harm. This is unethical, painful, barbaric, and unneeded.
In order to make the Paws Off cruelty-free list, companies must confirm 5 things:
- That individual ingredients and finished products are not tested on animals
- They do not hire third parties to test on their behalf
- They do not use suppliers that test
- They do not sell in mainland China and they do not have a required by law testing stance
If you can’t find a brand you’re looking for, make sure it isn’t on the Brands Best Avoided List. If you still can’t find it, leave a comment or shoot me an email and I’ll look into that brand’s testing policies.
Thank you so much for visiting. Now, go shopping!
And follow us on Instagram for some fun stuff @Pawsoffbeauty
Dedicated to animals everywhere who don’t have their own voice.