Are you looking to support a black-owned business? Great! Did you know that there are many wonderful, black-owned cruelty-free beauty and lifestyle brands in the market?
We’ve compiled a list of 100 black-owned brands with amazing products ranging from skincare to makeup to hair care, fashion, and even home decor.
It is so important to support businesses that align with your core values, and these brands do just that for us!
Our goal is to help close the racial wealth gap, divest from major offensive companies, and celebrate black culture.
Celebrating Black-Owned Cruelty-Free Beauty & Lifestyle Brands
By Chelsea Clarke, founder of HerPaperRoute. Research aid by Anna-Rose Quinn.
As a nation, we have been having some long-overdue discussions concerning the very serious issues of systemic racism.
Ways to show your solidarity and support: With your actions, by listening, learning, unlearning, and evolving. And by financially supporting black-owned companies and organizations.
We want to make it easier for you to support black-owned businesses.
So, let’s dig into this list of black-owned cruelty-free companies!
Axiology‘s founder Ericka Rodriguez created the brand after she couldn’t find a good cruelty-free and vegan lipstick that didn’t dry out her lips.
So she went on a mission to makeover the beauty industry herself!
If you are looking for brilliant colored lipsticks, with no animal testing, and in eco-friendly packaging, Axiology is your new BFF.
You have to try this one!
Founded by cancer survivor Cashmere Nicole, Beauty Bakerie’s motto is “Be Better, Not Bitter”.
Beauty Bakerie carries all the vegan & cruelty-free makeup you could ever need for your lips, eyes and face. And the packaging is so cute!
Choose from 30 foundation shades and use their foundation finder to pick your perfect shade, and check out Cashmere’s favorite products to get the Beauty Bakerie look!
Loraine Dowdy created Coloured Raine in 2013, after leaving a job in the finance industry.
She wanted to pursue her dream of creating a cruelty-free beauty brand that gave women of color the opportunity to express themselves.
Coloured Raine has a wide range of makeup, from eyes, lips, face, and more!
They even have a blog up on their website that shows you how to get their signature looks step by step & shows which products you need.
Coloured Raine employees 100% black, 75% women and 25% men. When you shop Coloured Raine, you’re investing right into the black community.
Foxie Cosmetic‘s founder Kayla Phillips has been living a vegan lifestyle for 14 years.
She started Foxie in April of 2015 with bath bombs, soaps, skin, body, and hair care, and has greatly expanded those categories with the addition of fragrances and home decor.
Kayla’s vegan and cruelty-free products definitely reflect who she is, with names inspired by her favorite bands and songs.
Jane Carter Solution
Jane Carter has been styling hair for as long as she can remember.
Jane Carter Solution, founded in 1992, is dedicated to creating natural and effective hair products for all types of curly hair.
They have everything from shampoo and conditioner to styling products. Find the perfect products for your hair with shopping by curl type or product type.
Newly vegan & cruelty-free!
Jane Ormon created Nolaskinsentials when she noticed a lack of product in the beauty and skincare industry that catered to those struggling with acne for skin with melanin.
She made it her mission to create affordable & quality products that catered to all skin tones and skin types.
You can find any and every skincare product you can think of, for face or body, and for both men and women.
You can also search for products based on the product type, or the concern you have for your skin.
Another benefit of being a Nola Babe is its recycling program!
If you ship back your empty products Nolaskinsentials will give you discounts on your next purchases.
Everything is cruelty-free (but not vegan).
As a Nigerian-born woman, Chichi Eburu wanted to bring her heritage into her makeup line with bright colors and inspiration from African culture.
She looked at the beauty industry and did not see anything that truly represented African culture, so she set out to change that.
Best known for its highly pigmented, bright-colored eyeshadow palettes, Juvia’s Place ensures that their shadows are fit for any skin tone.
Vegan and cruelty-free!
Choose from 26 eyeshadow palettes that cater to every need and desire, whether that’s bright pinks, purples, greens or blues, or neutrals for every day.
Sister and brother, Obia and Omini Ewah, started Obia Naturals to provide pH balanced, vegan, cruelty-free, and herbal-based products that are guaranteed to work to people with all hair types.
Why are these products guaranteed to work? They’re science-based.
Obia is a trained chemist that is constantly working on improving its products and creating new ones.
Obia Naturals has expanded its product line from hair care to body and skincare. They offer shampoo bars, cleansers, conditioners, oils, and much more.
Put your trust into products created by people with the hair it is intended for.
The amazing women behind Mented Cosmetics, KJ Miller & Amanda E. Johnson created the brand so that every woman can find the pigment of their dreams.
They set out to create a vegan, cruelty-free brand that left no skin tone behind, and they did just that.
Mented is best known for their lipsticks. They’ve produced lip products with different finishes, formulas and 9 basic shades to fit each person’s needs.
The lipstick shade pictured above is Dope Taupe.
Lovinah Supernatural Skincare is a true testament and celebration to African culture of sacred beauty.
Joy Ekhator created this brand to put her modern twist on the practices she learned from her grandmother in her native home, Nigeria.
Her goal is to share the healing power of plants, via cruelty-free, vegan products.
Lovinah has products for face and body, as well as eyeshadow palettes inspired by African culture.
The coolest part about this brand, in my opinion, is the new ‘Rituals’ section where you can get bundles of products perfectly formulated and paired together for your specific needs.
Sholayide Otugalu named her cosmetics brand after the late dancer, Josephine Baker, who became wildly famous in the 1920s and dedicated most of her life to fighting racism.
When Sholayide was 16, she became very passionate about makeup and started to question some of the harsh ingredients in most of the products.
So, she created her own vegan and cruelty-free brand that can stand against other brands like Tom Ford and Giorgio Armani.
Josephine offers high-quality products for eyes, lips, and face.
Their metallic eyeshadows are to-die-for and the liquid highlighter gives such a beautiful “glow from within” look.
If you’re looking for luxe, high-end products, you’ve definitely come to the right place!
Black-Owned Cruelty-Free Beauty & Skincare
- Bask + Bloom Essentials
- Beauty Bakerie
- Black Girl Sunscreen – made our list of best cruelty-free sunscreens!
- Coloured Raine
- Doubledown Cosmetics
- Elle Johnson Co.
- Ellie Bianca
- Hanahana Beauty
- Juvia’s Place
- KNC Beauty
- Kreyol Essence
- Lauren Napier Beauty
- Lovinah Supernatural Skincare
- Marie Hunter Beauty
- Mented Cosmetics
- Oyin Handmade
- Plain Jane Beauty
- The Honey Pot Company
- The Lip Bar
- Unsun Cosmetics
All of the following black-owned cruelty-free beauty and skincare brands are 100% vegan, too!
- Base Butter
- EleVen by Venus Williams (skincare)
- Flaunt Body
- Habit Cosmetics
- Jane Carter Solution
- Laws of Nature Cosmetics
- Mudd Beauty
- Novel Skincare
- OrganiGrow Hair co
- Oshun Organics
- PiperWai – Made our list of top cruelty-free deodorants!
- Prime Beauty Cosmetics
- Range Beauty
- Ressentir Cosmetics
- September Rose Cosmetics
- Scotch Porter
- The Glowcery
- True Moringa
- Yubi Beauty
All of these black-owned cruelty-free nail polishes are 100% vegan, too!
- Habit Cosmetics
- CANDY x PAINTS
- Dimension Nails
- Habit Cosmetics
- OOO Polish
- People of Color Beauty
- Taupe Coat
Black-Owned Cruelty-Free Haircare
These black-owned cruelty-free haircare brands are 100% vegan, too!
Black-Owned Fashion Brands
- Aliya Wanek
- Fe Noel
- Golden Girly Shop
- Jade Swim
- LaQuan Smith
- Oma the Label
- Sincerely, Tommy
- Thebe Magugu
- Victor Glemaud
- Wrking Wman
- Zou Xou Shoes
Black-Owned Jewelry and Accessories Brands
- Beads Byaree
- Brother Vellies
- Humans Before Handles
- Serendipitous Project
- Tree Fairfax
Black-Owned Wellness Brands
Black-Owned Home & Lifestyle
- Alexandra Winbush
- EleVen by Venus Williams
- Kendra Dandy
- Ruby Love – Made our list of best organic period essentials!
- The Lam Label
Conclusion & More Ways To Support
We hope that this is a helpful guide to supporting black-owned cruelty-free beauty brands.
By no means is this an exhaustive list, but rather a place to get started.
If you’re looking to help beyond supporting these businesses, please check out the links below to learn more, sign petitions and donate.
- Official George Floyd Memorial Fund
- How to support Black Lives Matter
- Host An Anti-Racism Workshop/Conversation Lead By An Equality Consultant For Your Business Or Team
- Black Lives Matter
- Grassroots Law
- Ahmaud Arbery
- Breonna Taylor – Stand With Bre
- Bailout Funds
- Rock The Vote