I’m very happy that so many celebrities are spreading the word about cruelty free cosmetics. Actress and Singer Selena Gomez has broken into the cosmetics world with her new PETA-approved cruelty-free makeup line, Rare Beauty. The socially conscious brand embraces the beauty that comes with the message that self-acceptance is everything, and is even giving 1% of all sales to help bolster mental-health services in underserved communities. Rare Beauty’s products are all vegan and not tested on animals. PETA included the brand to their Global Beauty Without Bunnies database of more than 4,800 companies and brands that have banned all tests on animals, sparing them a lifetime of suffering.
Rare Beauty’s products include high-quality foundations and concealers that blend effortlessly, hydrating lip tints, and long-lasting eyeliner.
The brand is available exclusively at Sephora, which recently banned mink eyelashes after pressure from PETA.
Some recommendations from the line are the Always an Optimist 4-in-1 Mist, which will hydrate your skin and prep it for makeup. Follow with the matching water-based gel primer for the perfect base.
The Liquid Touch Weightless Foundation is a medium- to full-coverage foundation available in 48 shades, so you’ll be sure to find the perfect one for your skin tone.
Pair it with the Liquid Touch Brightening Concealer, and blend it all with the badger hair–free foundation brush and concealer brush.
For lips, the With Gratitude Dewy Lip Balm gives a sheer tint and tons of hydration, while the Lip Soufflé Matte Lip Cream gives full-color coverage that will endure throughout your busy day.
Kudos to Selena Gomez and others who promote and select companies and brands that ban tests on animals.
Together we can help prevent all animals from being subjected to painful and unnecessary procedures in labs. Always ensure that the brands you’re supporting are truly cruelty-free by buying vegan products and searching for the Leaping Bunny or Global Beauty Without Bunnies complete list here!